The White Home on Monday launched accounts on the social media platform Threads for President Joe Biden and Vice President Kamala Harris, lower than a yr earlier than the 2024 election.
Accounts have additionally been created on the social media platform appearing as Meta’s challenger to X for the White Home, LaCasaBlanca, First Girl Jill Biden, and Second Gentleman Doug Emhoff.
“We’re dedicated to assembly folks the place they’re,” a White Home official mentioned in an announcement. He added, “The leads are an extra approach via which we are able to talk with the American folks concerning the historic actions taken by this administration.”
Biden wrote his first put up on the social media platform on Monday afternoon.
“You’re listening to from me in the present day from a brand new platform, however my message to you has not modified,” Biden wrote partially.
The announcement of the brand new accounts comes days after the White Home condemned tech CEO Elon Musk’s put up on X that supported anti-Semitic claims. The White Home official mentioned Monday that plans to launch Threads accounts had been underway for a number of weeks.
The Biden marketing campaign has beforehand confronted tensions over the president’s use of social media. Final yr, Biden signed a legislation banning TikTok on authorities companies, and since then, his marketing campaign has weighed the political dangers of withdrawing from platforms that attain tens of millions of customers via his administration’s personal messaging concerning the safety issues of sure platforms.
NBC Information reported this yr that the Biden marketing campaign wouldn’t have a TikTok account after the president warned that the video-sharing app, whose mother or father firm ByteDance is owned by China, posed nationwide safety threats.