NewJeans says they’re extra than simply Ok-pop stars as a result of they’re breaking international boundaries

Estimated read time 7 min read

After an already spectacular yr, NewJeans displays on changing into the primary Ok-pop lady group to be nominated for the ‘Billboard International High Artist (Excluding US)’ award.

The group, which has seen a fast rise since its debut in 2022, took the spot on this class alongside artists Taylor Swift, The Weeknd, Unhealthy Bunny and Ed Sheeran. NewJeans additionally obtained probably the most nominations, unfold throughout 4 totally different classes, amongst Ok-Pop acts of the yr.

Filters are airplay and gross sales from nations and territories all over the world from Canada to Japan however excludes US audiences, According to Billboard.

The teenage quintet – whose members’ stage names are Minji and Hani, 19; Danielle, 18; Herren, 17 years previous; and Hyein, 15 – rapidly turned fan favorites after making their largely unannounced debut in July of 2022 with their single “Consideration.” Now as they break international boundaries, they are saying they don’t seem to be totally satisfied to name themselves Ok-Pop stars or worldwide pop stars — or whether or not a distinction is even wanted.

“The truth that we had been nominated within the Globally Beloved Artists class continues to be very surreal, onerous to imagine and an absolute honor,” Hani, a Vietnamese-Australian, advised NBC Information, referring to her nomination. “Somewhat than defining our music beneath a selected title or style, we focus extra on selling NewJeans’ private sound, in addition to music that the 5 of us really love and luxuriate in.”

A video of K-pop girl group NewJeans on screen during the opening of an Apple Inc. store.  In Seoul, South Korea on March 31, 2023.
A video of Ok-pop lady group NewJeans on display through the opening of an Apple Inc. retailer. In Seoul, South Korea on March 31, 2023.Seungjun Cho/Bloomberg by way of Getty Pictures

Danielle, a Korean-Australian, mentioned she wasn’t positive whether or not they wanted to remain on one path or not.

“I imagine there aren’t any boundaries or genres in music,” she mentioned. “In the identical vein, I do not assume there are clear boundaries between Ok-Pop artists and worldwide pop stars. I imagine that NewJeans is a bunch that strives to always present new and contemporary music that’s accessible to all listeners.

This yr, the group turned the primary feminine Ok-pop group to promote multiple million copies of their debut album. In August, their sophomore prolonged play “Get Up” hit No. 1 on the Billboard 200, simply two days after the teenagers made historical past as the primary feminine Ok-pop group to carry out at Chicago’s Lollapalooza pageant, which additionally served as their dwell debut them in the US.

Younger ladies additionally broke out Guinness World Record For the quickest Ok-Pop act to achieve 1 billion streams on Spotify, surpassing Ok-Pop veterans BTS and Blackpink.

Jung Min Jae, a South Korean music critic and member of the Korean Music Awards choice committee, mentioned that what makes the group stand out is that they match the fashionable Y2K aesthetic — which is acceptable for his or her age group — whereas their music, choreography and vocals do not depend on excessive hooks, that are normal. in Ok-pop music, however as a substitute are smoother, extra streamlined preparations that sound extra natural.

Korean music critics mentioned NewJeans is every part up to date Ok-pop wasn’t, arriving with a brand new face in… The industry “seems unchanging.”. Jung added that their music was comparatively simpler for the viewers to know in comparison with different Ok-Pop songs.

New Jeans member, Hyein at the Louis Vuitton Pre-Fall 2023 fashion show in Seoul on April 29, 2023.
New Denims member, Hyein on the Louis Vuitton Pre-Fall 2023 vogue present in Seoul on April 29, 2023. Anthony Wallace/AFP by way of Getty Pictures

“After 2010, Ok-pop was largely produced in music camps that included many home and international composers and songwriters. In distinction, there have been many songs with advanced and dazzling sound design, chord progressions and structured melody.

“On the identical time, a whole lot of NewJeans’ songs are just like what Korean audiences usually heard within the ’90s and ’00s, with uncomplicated chords and melodies. “On this saturated Ok-pop market, I believe selecting straightforward listening has been a pattern,” Younger mentioned. Sensible”.

The younger ladies indicated that almost all of them helped write songs corresponding to “Tremendous Shy,” “Hype Boy,” “Ditto,” and plenty of different titles that achieved enormous successes.

“I relate to all of our songs, however with ‘Consideration’, I really feel like there is a feeling of affection and nostalgia caught in my coronary heart,” mentioned Danielle, who co-wrote their first music, which introduced the women fame. She now has 4 songwriting credit beneath her belt and not too long ago co-wrote the music “Cool With You.” “It appears like the concept of ​​past love. It was like confessing to your good friend for the primary time.

Jeff Benjamin, Billboard’s Ok-pop columnist, attributed their success to their “music first” method, that means that the group targeted on the music fairly than counting on manufactured hype, assigning every member a hard and fast place or producing loud teasers beneath a giant emblem. hooked up.

“Their music can also be influenced by well-liked tendencies on-line, with the Jersey membership sound going viral with varied remixes,” Benjamin mentioned of the digital membership music and dance music that emerged in Newark within the early 2000s, and is extra rooted in Baltimore membership and Chicago home music. : “It is one thing we’ve not seen in Ok-Pop.”

Earlier than their in a single day success, the younger ladies had been largely simply youngsters with huge desires, they mentioned.

“I used to be born in a gorgeous, quiet place a little bit bit away from Sydney, Australia. It was a gorgeous place close to a lake the place I’ve nice reminiscences of swimming as a little bit child,” Danielle mentioned.

She mentioned music has at all times been part of her household. “I used to be first launched to Ok-Pop once I stayed briefly in Korea with my household. It was wonderful, and I fell in love with it.”

Whereas the group debuted simply over a yr in the past, on July 22, 2022, Danielle famous that they’ve shared a home since they had been Ok-Pop trainees — a routine that consists of exhaustively rehearsing singing, dancing, and a number of different classes. , typically years earlier than their debut. Lately, the group rehearses for about 4 to 5 hours earlier than a present.

“The years of coaching had been a whole lot of enjoyable, however additionally they got here with a whole lot of reflection,” Danielle mentioned. “It is form of a means of discovering who I’m. Am I okay? Am I getting into the fitting path? And as you undergo these questions and hold working onerous, there comes a second whenever you understand you’ve got grown a little bit bit.”

The group comes from various backgrounds, residing away from their households to pursue their endeavors. “All my members of the family dwell in Australia, so I discuss to them on the telephone day by day,” Hani mentioned. “They’re distant, however they typically come to Korea, so I can see them.”

The group faces an trade beneath strain to take care of appearances and compete. Regardless of the calls for, they are saying they attempt to keep near their roots.

“We put a whole lot of effort and time into rehearsing, however I believe the music I grew up listening to and loving performs a giant position in the way in which I carry out and sing,” Hani mentioned. “Particularly with my household, their love for music additionally drives me to at all times hold my love for music sincere and passionate.”

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