Absolute Purity, an up-and-coming band in China, and unbiased artistic company FRED & FARID Shanghai have partnered as much as create a brand new music video for his or her single ‘Crime Fiction.’
Because the company places it: “In a world the place ChatGPT hits the earth like an asteroid, the music video is a dystopian narrative that critiques the whole management that expertise can have on society opposite to the preliminary promise of expertise to be a liberation.”
Propelled by their lead singer and artist, Wen Jun (文隽), Absolute Purity is re-energizing the younger Chinese language era with their music, the company says, with a contradictory mixture of a fierce and excessive power, alongside tasteful drops of poetic innocence and desperation. Their fashion mixes post-punk, digital, experimental, and psychedelic.
“After I was writing the lyrics of this track, I wished to seize my very own interior emotions concerning the stress and pull between folks and their relationships,” mentioned Wen Jun. “The lyrics are deliberately imprecise, summary, and extra centered on feelings and consciousness, leaving house for the listener’s personal projection and creativeness.”
On this narrative dance movie, we’re transported to a future the place individuals are disconnected from one another and consumed by digital actuality.
The hero, a mom with a younger child, is immediately disconnected from her headset and begins to bop, breaking free from the digital world and reconnecting together with her feelings. Inspired by this newfound freedom, she seeks to liberate her roommates and child and escape from her digital jail.
As she lastly frees herself and her roommates, we perceive that their escape wasn’t actual. It was simply one other degree of the simulation.
“‘Crime Fiction’ is above all “an unapologetically brash satire a couple of future humanity so consumed with superior VR and the infinite potentialities of the Metaverse that it has been completely subjugated to expertise,” mentioned Feng Huang, CEO/Companion, and Govt Artistic Director at FRED & FARID Shanghai.
Adrien Goris, Group Artistic Director at FRED & FARID Shanghai, added: “As French Renaissance author, François Rabelais, mentioned ‘Science sans conscience n’est que ruine de l’âme [Science without conscience is nothing but the ruin of the soul]’ – “All of us have a duty on the subject of our relationship with innovation and expertise. Particularly right here in China, the place the technological penetration charge throughout generations is extraordinarily excessive.”
Credit
PRODUCTION:
PRODUCTION COMPANY: FF PRODUCTION
CREATIVE DIRECTION BY: FRED & FARID SHANGHAI
CHIEF CREATIVE OFFICERS: FRED & FARID
EXECUTIVE CREATIVE DIRECTOR: FENG HUANG
CREATIVE DIRECTOR: ADRIEN GORIS
ART DIRECTOR: BILLY LIAO
DIRECTOR: DJ FURTH
CHOREOGRAPHER: ANNELIESE CHAREK
MAIN DANCER: JINGLIN LIAO
SUPPORTING DANCERS: SIYU LIN, LINGMIN ZHENG
EXECUTIVE PRODUCER: CHARLES RENARD
PRODUCER: SAKURA Y. ZHI
DIRECTOR OF PHOTOGRAPHY: GOOPI
PRODUCTION DESIGNER: MAJIMA
EDITING: MATT OSBORNE
GRADING: NICOLA GASPARRI @THEMILL
GRADING PRODUCER: SHIRLEY HUANG @THEMILL
ONLINE: PXA CO.LTD
1ST AD: CHARLES RENARD
PRODUCTION MANAGER: DIAN ZHOU
B CAM: GUANGXIANG CHEN
1ST AC: RUI HUO
2ND AC: DONG QIN, SHIFU XIONG
TRINITY: ERIC WANG
TRINITY ASSISTANT: JIAHAO FU, CHONG ZHAO
GAFFER: JINLIANG HONG
DIT: HAICHEN SUN
ART DIRECTOR ASSISTANT: CHER
PROP MASTER: DAONIA HAO
PROP ASSISTANT: YONGCUN CHANG, QIHUI XU, YIBAO QIAO
STYLING: HO YUN NAM
STYLING ASSISTANT: SHAWN ZHAO
HAIR & MAKE UP: FAN GAO
PROP ASSISTANT: LABEI SHENG, LISA LI, QIHUI XU
RUNNERS: YUXIANG
MUSIC:
PERFORMED BY: ABSOLUTE PURITY
LYRICS I WRITTEN BY: WEN JUN
MUSIC COMPOSITION: ABSOLUTE PURITY
MUSIC PRODUCTION: ANGUS ANDREW
MUSIC PRODUCED BY: ℗&© TAIHE MAITIAN (TIANJIN) MUSIC CO.LTD (A COMPANY OF TAIHE MUSIC GROUP)
MUSIC PUBLISHER: QIAN SHIMU
CHIEF PRODUCER: TIMOTHY XU
CO-PRODUCER: SAM HU
EXECUTIVE PRODUCER: ZHAN HUA, WANG HAIFENG
ARTIST MANAGEMENT: TIANTIAN YANG
CAST:
WEN JUN
TANG TING
SIYU LIN
YICHEN QU
ZHIWEI HUANG
XUANYE LI
BILLY LIAO
WATER lI
GUO TANG
EQUIPMENT PROVIDED:
JINMA FILM AND TELEVISION EQUIPMENT COMPANY
TRANSPORTATION:
SHANGHAI YINGGU AUTOMOBILE SERVICE CO.LTD
LOCATION:
VIOIPAI VENUE RENTAL